For our production of bars in April, we had to make a tough decision. In an effort to be as transparent as possible with our customers, we want to let you know about a change to our nutrition facts panel for this small batch.
In early March 2020, the FDA issued a ruling on tapioca fiber formulated with isomalto-oligosacchrides stating that it can no longer be counted towards the total dietary fiber on the nutrition facts. We were notified of this ruling that had immediate effect just as we were about to go into production. With all of our R&D work conducted prior to the FDA’s decision that IMOs wouldn’t be counted as dietary fibers, we made the quick decision to reduce our fiber count on the packaging and reduce our production run to a limited small batch so as to keep being able to fulfill orders to our loyal customers.
So what is IMO Fiber?
IMO Fiber is a mixture of short-chain carbohydrates and has a digestion-resistant property. IMO is a multi-functional molecule which, in some studies, has shown to exert positive effects on human digestive health. It can act as a prebiotic, decrease flatulence, has a low glycemic index, and prevent dental caries. The particular type of fiber we’ve used is VitaFiber.
Did our recipe change in March?
No. We kept the same recipe including the same level of prebiotic IMO fiber in all bars. We adjusted the nutrition facts based on FDA guidance so while the fiber looks low, it still contains 10g of fiber from IMO fiber.
The Good News: We’ve Reformulated
We were already in the process of reformulating our product line in very new and exciting ways before the FDA decision came out (we don’t want the spoil the surprise just yet). We are excited to announce that we have finalized a reformulated of our bars without the use of IMO fiber.
Real Food Bars will have 15g of plant protein, 10g of fiber and only 8-10g of sugar from vegan sources. The new bars will drop mid-May. We hope to be able to offer the new bars going forward to all customers.
Keep in touch as we can’t wait to share with you the new and *improved* bars very soon!