It Starts with Real Food

We hear a lot about snack bars out there that claim to be healthy alternatives when in reality they are chocked full of sugar, saturated fats and taste more like a dessert than a meal alternative. Don’t be fooled – if it looks like a candy bar and tastes like a candy bar, it is no more than glorified dessert packed with a shot of protein to keep you full and “healthy.”

Real Food Bars take a radically different approach to snacking.

If we are going to reach for a snack or a meal alternative, it might as well be as close as possible to a healthy, balanced meal; otherwise, you might as well enjoy it and pick up a candy bar. It’s like reaching for a diet coke because it’s diet. It’s still bad for you. You might as well reach for the real thing while you’re at it.

We all have those busy days when we are running out the door and forget to pack a lunch or a healthy snack. In those cases, we binge on whatever is available because we’re hungry or just as bad, reach for a snack bar labeled as “healthy” even though you can’t pronounce half the ingredients in it, it’s chocked full of unnatural sweeteners, high fat or may either be high fiber or high protein-concentrated. And, oh hey, what about those veggies?

Real Food Bar’s approach is to offer the most balanced snack option on the market. In other words, a real food bar made up of real food ingredients out of all of your essential food groups balanced out to a snack proportion. Literally, every food group is represented in moderation in our bars. So when you’re having those days when you’re just too jammed at work, school or after a workout to eat a full meal, reach for a healthy snack alternative that’s actually real food. Check out our real food base.