Our Approach

Real Food Base

The core of each bar is the Real Food Base. It’s made up of delicious food groups measured to the right proportions that meet USDA guidelines for healthy eating.

RFB Solution


Each bar combines an optimized macronutrient profile to maintain a healthy lifestyle on-the-go or between meals.


How is it calculated?

We take the recommended daily consumption of all the major food groups for both men and women, figure out the exact ratio of each food group and then take the average of the men’s and women’s portions. (We exclude dairy, since many people have dairy allergies and there are other ways to get the necessary calcium.) 

This approach creates a perfectly balanced food profile.

What is added to the Real Food Base?

To the base we add different natural flavoring depending on the bar. Our bars also have added protein and fruit to meet the needs of active people (and to make it taste delicious!).

Our Ingredients

Cashew butter contains high levels of nutrients due to it’s wide range of proteins, vitamins and unsaturated fats, which are known to build up both your immune and your nervous system, maintain the health of cells and increase muscle and skin tone. Cashew butter is loaded with phosphorus, copper, iron and magnesium. It also contains half as much sugar as peanut butter and significantly less additives. 

Oats improve immune system defenses, reduce the risk of diabetes, lower bad cholesterol and help control blood pressure. In addition, eating high fiber foods, such as oats, helps prevent heart disease.

Get your kale on! Kale is high in vitamins K, A and C. Kale is also a great source of calcium, magnesium, iron and antioxidants. Kale aids in removing toxins from skin, preventing bone loss, lowering cholesterol, maintaining brain health, and managing weight. Per calorie, kale has more iron than beef, more calcium than milk, and 10% more vitamin C than spinach.

Pea protein contains all nine essential amino acids. The branched-chain amino acids found in pea protein decrease muscle breakdown after workouts.  The benefits of pea protein are great – it aids in weight loss, supports a healthy heart, regulates blood sugar and may decrease risk of kidney disease. Pea Protein is also easily digested, lactose free and 100% vegan. 

The mono-unsaturated fats, protein and potassium contained in almonds are all instrumental in heart health. Almonds contain high levels of Vitamin E, manganese, biotin, and copper. The health benefits of almonds include lower blood sugar levels, reduced blood pressure and lower cholesterol levels. 

Vanilla bean’s contains small amounts of B-complex groups of vitamins such as niacin, pantothenic acid, thiamin, riboflavin and vitamin B-6. These vitamins help in enzyme synthesis, nervous system function and regulating body metabolism.

Dates promote digestive health by containing high amounts of fiber. They are also an excellent source of iron, calcium, manganese, copper, and magnesium. These nutrients aid red blood cell production and are essential for bone growth.

Honey has many qualities including alleviating allergies and boosting memory. It has natural antibacterial and anti-fungal properties, which help keep bodies healthy. It is also a rich source of vitamins and minerals.

cherries-protein bar

Cherries have numerous health benefits deriving from its rich level of antioxidants. Cherries are known to protect against diabetes, Alzheimer’s disease, colon cancer and osteoarthritis. Cherries also promote better sleep and slow the signs of skin aging. 

cacao-chocolate-delicious protein bar

organic cacao nibs

Cacao has 40X the antioxidants of blueberries and is the highest plant-source of iron. It is chocked full of magnesium for healthy heart and brain functions and contains more calcium than cow’s milk. It is also known as a natural mood elevator and anti-depressant. 

sea salt

Sea salt contain vital minerals present in seawater such as sodium, potassium, calcium, magnesium, bromide, chloride, iron, copper and zinc, among other beneficial elements. Sea salt is an excellent electrolyte source to balance fluids and improve stomach acid absorption. It also has many healing properties to combat a number of ailments. 

Organic whole grain quinoa

Organic whole grain quinoa is higher in fiber than most grains. As a gluten free grain, it is much easier to digest. Quinoa is a high protein grain and one of the few plant foods that contain all nine essential amino acids. It is also high in magnesium, B vitamins, iron, potassium, calcium, phosphorus, vitamin E and various beneficial antioxidants. The United Nations declared 2013, “The International Year of Quinoa” due to its high nutrient value.